Lodo vs Money Saving Expert
Money Saving Expert is the UK's most trusted financial advice site. Lodo was born from the gap between MSE's excellent advice and actually acting on it.
What Money Saving Expert Does Well
Money Saving Expert is exceptional at what it does. Founded by Martin Lewis, it has become the UK's most respected source of personal finance advice. Its guides cover everything from the best broadband deals to energy switching tips, credit card strategies and consumer rights. The editorial quality is consistently high, the advice is independent, and millions of people trust it as their first port of call for financial decisions.
MSE also has an active community forum where users share deals, experiences and advice. The Cheap Energy Club and other tools help users track when to switch. It is, by any measure, a remarkable publication.
The Story Behind Lodo
Lodo's co-founder, Jonny, was planning to sit down over a weekend and use Money Saving Expert to optimise his household bills — mobile, broadband, energy, subscriptions. MSE had all the information he needed. The guides were there. The recommendations were clear.
But in the middle of a busy and stressful life, he just could not bring himself to do it. Reading the guides, comparing the options, visiting provider websites, filling in forms, cancelling old contracts, porting numbers — it was hours of work that kept getting pushed to “next weekend.”
In a world where he used AI tools like ChatGPT daily, the question was obvious: why has no one built a service that actually implements the insights from sites like MSE? Not more advice. Not more comparison tables. A service that does the work for you. That question became Lodo.
Where Lodo Takes a Different Approach
MSE tells you what to do. Lodo does it for you. This is not a criticism of MSE — its advice is excellent. The gap is in execution. Most people know they should switch their mobile plan or check their broadband deal, but the time and effort required means it does not happen.
Lodo's AI takes your specific needs, finds the best plans, and handles the entire switch — sign-up, cancellation, number porting, disruption resolution. After switching, it monitors the market and can switch you again with one tap. The entire service is available via WhatsApp.
Side-by-Side Comparison
| Feature | Money Saving Expert | Lodo |
|---|---|---|
| Type | Editorial advice platform | AI-powered switching service |
| How it helps | Guides, articles, deal recommendations | AI finds personalised deals and switches for you |
| Research | You read guides and research yourself | AI does the research for you |
| Switching | Links to providers; you switch yourself | Lodo handles the full switch |
| Cancels old contract | No | Yes (if you choose) |
| Disruption handling | Advice on consumer rights if things go wrong | Lodo resolves directly with providers |
| Breadth of advice | Extremely broad (all personal finance) | Mobile, broadband, energy (expanding) |
| No | Yes | |
| Cost | Free | Free |
When to Use Money Saving Expert
MSE is invaluable when you want to understand a financial topic in depth. If you want to learn about your options, understand your rights, or get independent advice on anything from credit cards to energy tariffs, MSE is the best resource in the UK. It covers far more ground than Lodo, and its editorial independence is unmatched.
When to Use Lodo
Lodo is for when you already know you should switch but do not have the time or energy to do the work. If you have been meaning to check your mobile deal for months, or know your broadband contract is too expensive but cannot face the admin — Lodo exists for exactly that moment. It turns the intention into action.
Frequently Asked Questions
- What is the difference between Lodo and Money Saving Expert?
- Money Saving Expert (MSE) is an editorial advice platform that helps consumers understand how to save money through guides, articles and recommendations. Lodo is a switching service that turns those kinds of insights into action — using AI to find the best deals for your specific needs and handling the entire switch on your behalf.
- Does Money Saving Expert switch you to new providers?
- No. MSE provides advice and links to deals, but does not manage the switching process. Users research on MSE and then visit provider websites or comparison sites to complete the switch themselves. Lodo handles the full switch — sign-up, cancellation, number porting and disruption resolution.
- Is Money Saving Expert a comparison site?
- Not exactly. MSE is primarily an editorial and advice platform. While it includes some comparison tools and deal listings, its core value is in educating consumers about how to save money. It is more of a trusted adviser than a comparison engine.
- Was Lodo inspired by Money Saving Expert?
- Yes. Lodo's co-founder was planning to spend a weekend using MSE's advice to optimise his household bills. But in the middle of a busy life, he could not find the time to do all the research and switching himself. That experience — knowing the advice existed but not having time to act on it — was the inspiration for building a service that does it for you.