Lodo vs Look After My Bills
Look After My Bills pioneered automatic bill switching in the UK. It was ahead of its time. Here is how Lodo builds on that vision with AI-powered personalisation.
What Look After My Bills Did Well
Look After My Bills (LAMB) had a compelling premise: upload your bills, and the service would automatically switch you to cheaper deals when they became available. It removed the need to actively compare and switch — the service did it on your behalf, periodically checking the market and moving you when a better deal appeared.
LAMB gained national attention through its appearance on Dragons' Den and built a following of users who loved the idea of truly passive bill optimisation. The concept was sound — automation is the right direction for bill switching.
Where LAMB Faced Challenges
LAMB was arguably ahead of its time. It optimised primarily on price — finding the cheapest available deal. But users have more nuanced preferences than just cost. Data requirements, internet speed, network coverage in their area, eco credentials of energy providers, contract flexibility, customer service quality — these all matter, and they vary from person to person.
LAMB did not have a conversational interface to capture these preferences. Without understanding what each user actually needed, it could only optimise on the one dimension it could measure easily: price. This sometimes led to switches that saved money but did not actually suit the user.
How Lodo Builds on the Vision
Lodo shares LAMB's belief that bill switching should be automated. The difference is in how it understands what “better” means for each user. Lodo's AI has a conversational interface — via web or WhatsApp — that captures your specific preferences, priorities and constraints. It does not just find the cheapest plan; it finds the plan that genuinely fits your life.
Lodo also handles disruption. If something goes wrong during a switch — a provider does not cancel properly, a number port is delayed, service is interrupted — Lodo steps in and resolves it directly with the providers. This safety net was not part of LAMB's model and is critical for building user trust in automated switching.
After switching, Lodo monitors the market and can move you to a better deal with one tap. Fully automated switching based on your personalised preferences is on the roadmap — taking LAMB's original vision and combining it with the AI-powered personalisation needed to make it work well.
Side-by-Side Comparison
| Feature | Look After My Bills | Lodo |
|---|---|---|
| Core model | Automatic switching based on price | AI-powered switching based on personalised needs |
| Personalisation | Limited — primarily price-based | Conversational AI captures specific preferences |
| User input | Upload bills | Conversational interface (web + WhatsApp) |
| Handles the switch | Yes | Yes |
| Disruption handling | No | Yes — resolves issues with providers |
| Ongoing monitoring | Yes — periodic market checks | Yes — with one-tap re-switching |
| Services covered | Primarily energy | Mobile, broadband, energy (expanding) |
| No | Yes | |
| Cost | Free | Free |
The Legacy of Look After My Bills
LAMB deserves credit for proving that consumers want automated bill switching. The concept was right — people do not want to manually compare and switch every year. Where LAMB was limited by the technology of its time, Lodo benefits from advances in AI that make genuine personalisation possible. Lodo is, in many ways, the next iteration of the idea LAMB started.
Frequently Asked Questions
- What is the difference between Lodo and Look After My Bills?
- Look After My Bills (LAMB) pioneered automatic bill switching — users uploaded their bills and LAMB would periodically switch them to cheaper deals. Lodo builds on this concept with AI-powered personalisation (understanding your specific preferences, not just finding the cheapest price), a conversational interface to capture nuanced needs, and disruption handling when things go wrong during a switch.
- Does Look After My Bills still operate?
- Look After My Bills gained attention on Dragons' Den and built a loyal following, but the service has faced operational challenges. Lodo offers a similar automatic switching concept but with more advanced AI personalisation and a broader service offering.
- Does Lodo switch you automatically like LAMB?
- Lodo monitors the market after you switch and alerts you when a better deal is available. Currently, you confirm the switch with one tap rather than it happening fully automatically. Fully automated switching based on your preferences is on the roadmap.
- How does Lodo personalise recommendations compared to LAMB?
- LAMB primarily optimised for price — finding the cheapest available deal. Lodo's AI understands more nuanced preferences like data requirements, internet speed needs, network coverage priorities, eco credentials of energy providers, and other factors that matter to you beyond just cost.