Lodo vs Confused.com
Confused.com was the UK's first price comparison website, launching in 2002. It remains best known for car insurance. Here is how it compares to Lodo's AI-powered switching service for mobile, broadband and energy.
What Confused.com Does Well
Confused.com has a unique place in UK comparison history as the platform that started it all. It pioneered the price comparison model in 2002 and remains a trusted name, particularly for car insurance where it continues to have strong provider relationships and comparison tools.
The platform covers a wide range of financial and utility products beyond insurance, including broadband, mobile and energy. However, its core expertise and the majority of its traffic still come from insurance, particularly motor insurance.
Where Lodo Takes a Different Approach
Confused.com follows the traditional comparison model it helped create — you enter your details, see a ranked list of results, do your own research and click through to a provider's website to complete the switch. It has served millions of consumers well with this approach.
Lodo represents what comes next. Rather than showing you every option and leaving the work to you, Lodo's AI analyses your specific needs and recommends three personalised plans. You can ask questions in a natural conversation, and when you choose, Lodo handles everything — sign-up, cancellation of your old contract, number porting and any disruption.
After switching, Lodo monitors the market and can move you to a better deal with a single tap. The entire service is also available via WhatsApp — compare and switch from a chat message without visiting a website.
Side-by-Side Comparison
| Feature | Confused.com | Lodo |
|---|---|---|
| Primary focus | Car insurance and financial products | Mobile, broadband, energy switching |
| How plans are chosen | Ranked list by price or relevance | AI recommends 3 personalised plans |
| Switching | Redirects to provider website | Lodo handles the full switch |
| Cancels old contract | No | Yes (if you choose) |
| Disruption handling | User resolves issues themselves | Lodo resolves directly with providers |
| Post-switch monitoring | No | Yes, with one-tap re-switching |
| No | Yes | |
| Heritage | UK's first comparison site (2002) | Next-generation AI-powered switching (2025) |
| Cost | Free | Free |
When to Use Confused.com
Confused.com is a strong choice for insurance comparison, especially car insurance where it was a pioneer and continues to have deep expertise. If you need to compare insurance policies across many providers, Confused.com has well-established tools for that.
When to Use Lodo
For mobile, broadband and energy, Lodo is purpose-built to give you a better experience. Rather than the traditional list-and-click model that Confused.com pioneered, Lodo brings AI-powered personalisation, full switching automation and ongoing market monitoring. If you want the best plan for your needs with zero admin, Lodo is designed for exactly that.
Frequently Asked Questions
- What is the difference between Lodo and Confused.com?
- Confused.com was the UK's first price comparison website and is best known for car insurance comparisons. It also covers a range of financial and utility products. Lodo is an AI-powered switching service focused on mobile, broadband and energy that recommends personalised plans and handles the entire switch for you, including cancellation, number porting and disruption resolution.
- Is Confused.com good for broadband and mobile deals?
- Confused.com does list broadband and mobile deals, but its core expertise and the majority of its traffic come from insurance products, particularly motor insurance. For broadband and mobile specifically, a dedicated service like Lodo may offer a more tailored experience.
- Does Confused.com switch you to a new provider?
- No. Confused.com redirects you to the provider's website to complete the switch yourself. Lodo handles the full switching process, including sign-up, contract cancellation, number porting and disruption resolution.
- Was Confused.com the first UK comparison site?
- Yes. Confused.com launched in 2002 and is widely recognised as the first price comparison website in the UK. It pioneered the model that all subsequent comparison sites have followed.